Formula One is set to open a “first-of-its-kind” exhibition that will debut in Madrid in March 2023.
The event promises a magnificent trip through the remarkable world of Formula 1 and will be held at the IFEMA Madrid from Friday, March 24, through Sunday, June 16, 2019.
The company behind the London-based Jurassic World Experience, Round Room Live, collaborated on the attraction’s production.
A variety of never-before-seen artefacts from teams, specialists, and personalities will be on display in each of the six rooms, each of which has been designed in conjunction with award-winning artists, filmmakers, and craftspeople.
A statement from F1 CEO Stefano Domenicali read: “The opening of this spectacular exhibition marks a significant moment in the history of Formula 1.”
“As the sport continues to grow at an exponential rate, it’s vital that our fanbase remains at the forefront of everything we do.”
“Launching this world-class international exhibition allows more fans around the world to fall in love with F1 while providing the perfect platform for us to honour the sport’s incredible history.
“I want to thank everyone who has contributed to this project and helped to build an exhibition that captures the heart and soul of the sport we all love.”
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With an audio-visual package blending rare films, interactive exhibits, sculptures, and legendary Grand Prix vehicles, the 90-minute event, which has been years in development, is anticipated to have something to offer everyone.
Lead Curator & Producer, Timothy Harvey, added: “To curate and produce the world’s first official Formula 1 Exhibition has been a huge honour.
“This show takes fans behind the curtain of Formula 1, providing a new range of fascinating perspectives and unexpected stories about the sport. We have been overwhelmed by the support of so many of the F1 Teams and luminaries.
“I believe the show celebrates Formula 1’s rich history and heritage in a dramatic and fun way that will engage everyone from avid fans to young kids and families. It’s been many years in the making and now I can’t wait to open the doors in Madrid!”
