Haas rebrands following arrival of new title sponsor
Haas have revealed an updated team logo and new official team name ahead of the 2023 Formula 1 season after signing payment company MoneyGram as their new title sponsor.
Haas announced their partnership with MoneyGram at last year’s United States Grand Prix, the team’s home race
READ MORE: Doors opened! Possible new teams that could join F1 after FIA decision
On Wednesday afternoon, Haas revealed a new modified logo on their website and social media channels, incorporating MoneyGram’s insignia, along with a new official team name: MoneyGram Haas F1 Team.
Team Principal Guenther Steiner said:
“We’re delighted we’ve hit January and will now officially be known as MoneyGram Haas F1 Team.”
“When we announced MoneyGram’s title partnership with us back in October at the United States Grand Prix, this was the date we looked forward to as it’s a new year and a new name for us, complete with a new logo to launch.”
READ MORE: ‘It won’t be long’, Lewis Hamilton hints on early retirement
“We have an exciting few weeks ahead with the livery reveal and then the launch of this year’s car, the VF-23, coming soon. After that we’re into pre-season testing then the season begins in earnest in Bahrain,” added Steiner.
Everyone at MoneyGram Haas F1 Team is raring to go alongside our new driver line-up of Kevin Magnussen and Nico Hülkenberg. We can’t wait to get started. MoneyGram Haas F1 Team – it has a good ring to it!”
Alex Holmes, MoneyGram Chairman and CEO said:
“It’s an exciting time for MoneyGram, one of the world’s leading brands that powers cross-border money transfers, as we execute our strategic goals to deliver additional innovative financial solutions and embark on this new journey as the title sponsor of an F1 fan-favorite with incredible potential. It’s go time!”
