Red Bull signs deal with American headwear firm New Era.

Beginning with the 2023 Formula One season, Oracle Red Bull Racing will work with American headgear manufacturer New Era.

As a result of the partnership, the company will produce headwear that the Formula One team and its drivers can buy from New Era and Red Bull Racing online shops and outlets, as well as wear throughout the season.

Oracle Red Bull Racing’s CEO and Team Principal, Christian Horner, noted: “The New Era brand is iconic. Transcending sport and fashion, it is truly woven into the fabric of global culture.

“Our partnership with New Era will enable us to bring F1 and Oracle Red Bull Racing to an even wider audience through an innovative collection and line of headwear. The new range will be made available in the familiar Oracle Red Bull Racing livery colours and will also include a few race-specific specials through the season.

“The collaboration gives us the opportunity to connect with fans on a new level and we are excited to elevate that even further alongside a brand as synonymous with innovation and fashion as New Era.”

The New York-based company, New Era, has been providing headwear to clubs in the English Premier League, French Ligue 1, and Spanish La Liga for more than a century. It also provides headwear to other major sports leagues, including the MLB, NBA, and NFL in the US.

“We are thrilled to be partnering with Oracle Red Bull Racing,” added Paul Gils, VP EMEA at New Era.

“As two globally revered brands who continue to push the boundaries in their respective fields, we are excited to bring a collection of headwear to the Oracle Red Bull Racing fanbase and team drivers in 2023 and beyond to further strengthen our presence in Formula One.”